Wednesday, November 25, 2009

A Virtual Trade Show Booth…? What is That?

According to an article in the July issue of Forbes Magazine, Virtual Trade Shows are a way to generate leads for your business without spending a significant amount of time and money. You can build your own trade show booth in about 30 minutes or use one of the on-line booth designers to build it for you. The booth can be interactive by being logged on to your site, or you can set up a virtual chat rooms you can interact with visitors in real time. Many businesses have been turning to the virtual world for ways to market their business, generate leads, and save money – and Virtual Trade Shows are one more way to do this.

We are building our first Virtual Trade Show Booth in preparation for a Virtual World Trade Mission beginning December 2nd. This event is sponsored by the ASTRA Women’s Business Alliance and will run from December 2nd to January 30th.

The booth is created largely with tools you should already have for your business – such as brochures, business cards, company websites, blogs, and the like. It is a different way to participate in a trade show and we are curious to see how this will ultimately play out.

If you are interested in seeing how a virtual trade booth works, come join us on December 2nd at 8am for the ribbon cutting ceremony. The first four hours (8am – 12pm PST) will be live and after that, we will be available for on-line chats. To log-in as an attendee, click here.

Once the Trade Mission is completed, we look forward to sharing our experiences with you.

Linda Begbie • Executive Director, RDL enterprises