Showing posts with label Cyndy Hutchinson. Show all posts
Showing posts with label Cyndy Hutchinson. Show all posts

Monday, November 28, 2011

Event Cost Savings: Signage

Creating signage for events is an easy task that every planner can do with ease. When planning an event, it is important to have the correct information available and an easy-to-read format for attendees. However, the display and choice of materials is widely varied. Often the client budget is a big factor in how elaborate signage is at any given event.

RDL takes pride in working with our clients in all facets of planning the logistics of their meetings, conferences, or events. Client budgets are always very important and looking for cost savings measures for our clients are options that we like to share. Signage can be a huge expense and the message is the same; directions & information for attendees. Signs can be as large as billboards, they can be multiple colors, illuminated, 3-dimensional, magnetic, and in every size and shape imaginable. Banners and large foam-core signs are beautiful and depending on the number of signs needed to assist attendees in getting from place to place and knowing what is happening in each venue can be huge.

Here’s some information for many different and unique options for event signage.

Signage can also be very moderated and still be quite effective, depending on the venue, the client and the number of attendees. RDL planners often reduce the cost of big expensive signs by using slip in sign holders.

The slip in sign holders have borders in many colors that can compliment our client’s theme or colors. These sign holders have a plastic center for a 8/5x11 pre-printed sign. This style sign is easy, efficient and inexpensive for our clients. These slip in signs also have large red arrows to assist attendees with directions to venue meeting rooms and other events. Signage provides directional assistance to elevators, up and down stairs, around corners, and down long hallways.

Just a little bit of information that I thought would be interesting to share. Great to know of something that other planners may not be aware of & to know that this form of signage is cost inexpensive and efficient.

~ Cyndy Hutchinson • Executive Director, RDL enterprises

Monday, November 21, 2011

ADA Accessibility & Site Selection

Americans with Disabilities Act has provided guidelines that came into existence under President Bush in July 1990. This important legislation was put in place to extend civil rights protection to people with disabilities.

Evidence of this legislation is everywhere we go: Federal, State & public buildings, medical care facilities, libraries, and public transportation has been modified to accommodate people with disabilities. Curbs have been lowered at corners for easy access to street crossings, ramps have been added to older facilities & to new facilities to allow easy access to buildings where stairs are the main entrance. Railings have been added to buildings and other public places for easy and safe accessibility. Elevators have been added in old buildings, in attempts to bring them up to code for easy access. Public transportation has added ramps and lifts to their vehicles for access and to transport wheelchairs and walkers along with their users from place to place. Parks have added paved or wooden paths for easy access. In fact, if you just look around you – easy public access is everywhere in our daily lives.

As meeting, conference & event planners ~ we at RDL are always thinking about easy access for all attendees to our venues. In choosing an event, special consideration is given to how easily the space is accessible to all attendees. If someone is in a wheel chair, on a walker or using a cane, can they easily get to each room of the venue?

RDL always keeps in mind ~ how accessible are the restrooms and the elevators. How far way are the meeting rooms from the general plenary sessions? Can an attendee in a wheelchair or on a walker or using a cane easily get from room to room in the time allotted for transition from one event to the next? Are the restrooms easily located and accessible? Are the stalls equipped with doors that open out and does the restroom have an area large enough for a wheelchair or walker to easily get in and out?

There are many things to think about when choosing a venue ~ try walking the property through the eyes of someone is a wheel chair, on a walker or using a cane. See how long it takes to get from one area to another in a limited amount of time. Also keep in mind locations and access to various levels, elevators, restrooms, restaurants, public transportation and other public areas.

Finding the right venue in older cities where construction is very old is a huge challenge. Special attention needs to be devoted to easy public access for all. It is important to keep in mind that no one wants to enter an event through a service elevator in the kitchen or through an alley.

For more information ~ here is a link to many more
http://www.access-board.gov/adaag/checklist/a16.html

~ Cyndy Hutchinson • Executive Director, RDL enterprises

Wednesday, August 10, 2011

Choosing the Right Venue

When working with various clients to plan a meeting, conference, or event of any kind, one of the big pieces is the site selection. Site selection is a process with a purpose. The site has to have the correct parameters for the event that will be held there.

The size of the plenary session needs to be adequate to comfortably fit all the attendees in a comfortable setting and one that makes sense for the topic and attendee participation, if any is expected. The meeting planner also needs to take into consideration if any large screens are going to be used, what media will be used, will the attendees be able to see easily, and what room set-up is preferred.

Meeting “flow” is another area that is important for each event. The number of meeting rooms and the size and arrangement of the meeting space to be utilized can have a large impact here. How large is the General Session room? How many breakouts are needed? Where are they located? Are they on the same level as the rest of the event? Can attendees access them easily? Can the rooms easily accommodate the audio-visual equipment needed?

And, how far away is the food? Yes, that is always an important question for everyone! RDL staff never likes to use the same rooms for meals that meetings are being held in when they can avoid it but we do want it close by. (Having meals in a separate space gives people a chance to get up, stretch, and move a bit. Plus, the change of scenery can be good for a mental break as well.) And attendees don’t like to be too far away from the food either. Considering all the flow and potential uses of space before selecting a site is incredibly important.

Another important thing to consider when selecting a venue for a client is the location of the event. Is it convenient? Is it located close to public transportation? For those flying to the event, where is the airport in relation to the venue? How about the subway/train? And, for those driving in, what parking options exist? Take into consideration ADA access & limitations, such as the location of elevators in relationship to sleeping rooms & meeting space. Where are the restaurants and the recreational facilities and how easy is it to access them?

One of the final, but vitally important, considerations for many clients is the price. What will it cost to hold the event there? How much are the sleeping rooms? What is the cost of the food & beverage? Is there a cost for the meetings space? Is the venue willing to work with us to meet budget limits? Can the client afford it?

All of these items are important and will help guide the client towards selecting the most appropriate venue for their event. Keep these suggestions in mind and enjoy your next event!

~ Cyndy Hutchinson • Executive Director, RDL enterprises

Wednesday, June 15, 2011

What is “Conference Chicken”? And why serve it?

Planning a small meeting or a large conference can be a challenge when it comes to choosing the correct food & beverage for the event. So many attendees have various and unusual tastes in foods, not to mention sever allergies to certain kinds of foods. Some of these food challenges may include allergies to glutton, sugar, salt, and MSG. Strict diets that some attendees must adhere to, like diabetic, vegan, and vegetarian. Or all the people that have very specific food dislikes. Often clients want to serve their attendees something that they may personally enjoy without taking all of the above into consideration. Usually, fish & red meat are not the best ideas, although clients do choose them.

We often recommend a safer choice that most people will enjoy and that a good chef can prepare in a delicious fashion. That entrée choice is what has become known as “Conference Chicken”! Now, some of you might think that chicken can be boring, but a good chef can do wonders with flavor & presentation of the conference favorite. So, when planning your next event, here are some delicious & fun recipes from Cooking Light that you might want to think of serving your guests – or to use as ideas for larger meal functions. Share your ideas with the Chef as you prepare the menu. They can be very helpful in making your meal wishes come to fruition. Here’s to the success of your meals!

~ Cyndy Hutchinson • Executive Director, RDL enterprises

Ed. Note: Working with the chef is a key component of producing great meals for any event on a budget. For more of a look at that concept, click here.

Wednesday, May 25, 2011

Networking Do’s and Don’ts

Here’s a great quick and easy resource for things to remember when networking (from American Express’ “Open Insight Guide”). Though the Guide is about marketing to the government, the insights offered actually apply to any marketing situation.

Five Ways to Raise Your Profile
  1. Tap into Social Networking
  2. Attend Events
  3. Become an Industry Expert
  4. Join a Local Business Group
  5. Volunteer in Your Community

    Networking Do’s and Don’ts:
    Do’s:
    1. Do come with a 30-second “elevator speech” that describes your business.
    2. Do exchange cards with people that you sincerely want to stay in touch with.
    3. Do enter events with a smile on your face.
    4. Do show interest in the person that you are speaking with.
    5. Do listen more than you talk.
    6. Do jot notes on the back of each person’s card for a quick reminder for follow-up.
    7. Do leverage social networking sites to stay connected.

      Don’ts:
      1. Don’t just try to collect as many business cards as you can.
      2. Don’t isolate yourself in a corner or hang out with friends or colleagues you already know.
      3. Don’t let your mind wander when other people are talking.
      4. Don’t talk about yourself too much.
      5. Don’t monopolize the conversation.
      6. Don’t stuff people’s business cards in your drawer and forget about them.
      7. Don’t send generic email blasts to everyone your meet.

        ~ Cyndy Hutchinson • CFO, RDL enterprises

        Wednesday, May 4, 2011

        Marketing to the Government

        In RDL’s continuing efforts to find ways to work with the Federal Government, we recently attended an “OSDBU Procurement Conference” (Office of Small and Disadvantaged Business Utilization) in Chantilly, Virginia. This conference was a national conference that fosters business partnerships between the Federal Government, prime contractors, small, minority, disabled veteran, and women-owned businesses. There were over 3,000 attendees, a number of plenary sessions and breakouts throughout the day, and more than 1,000 exhibitors. All opportunities were definitely beneficial to those attending. Throughout the day, though, the main component was “networking”.

        Prior to attending this big event, we researched the various government agencies represented at the conference, as well as the prime contractors. The goal was to see who had the need to plan meetings and conferences for the year and who had the funding to make it happen. At the end of the day, we walked away with about 30 new contacts. Throughout the day we met people to follow up with and to make part of our social network. We hope that we will be able to establish working relationships that will be professionally rewarding for all parties. The next step is to follow through. Each of the contacts has received an email, a capability statement, and will be added to our Newsletter list. We will use every opportunity to remind them about our services.

        It was a great experience for us to be able to meet and connect with so many large and small businesses across the country. We are all learning that small business teaming together can be awarded Government Contracts where the small business can make a big difference.

        Learn more about Government Contracting at www.openforum.com/governmentcontracting

        ~ Cyndy Hutchinson • CFO, RDL enterprises

        Wednesday, March 2, 2011

        Social Networking – In Person!
        The Sacramento CVB’s member mixer at Bulls

        Last night, the Sacramento Convention Center Visitor Bureau’s (SCVB) monthly Mixer was held at Bulls Downtown, a western-themed bar complete with a mechanical bull! It was a unique experience in networking, fun, entertainment, and a delightful time for all.

        Karl Baur, CMP (left), RDL enterprises & Jeff Dougherty (right), SCVB

        Sometimes networking can be a challenge, but last night’s SCVB Mixer was a lot of fun. Bulls Downtown was a perfect setting to relax after a long day, have a brew, re-connect with old friends and colleagues – and meet new ones. Whether is was the perfect atmosphere or my late afternoon frame of mind – I enjoyed myself, totally! I met some really cool people and learned all kinds of things about businesses that I knew nothing about before. For example…

        Andrea Martin, owner of Bulls, was a delight. She is a young, inspiring woman who had a fun idea and has turned it into a lucrative business that is very unique to the Sacramento downtown area. Bulls has been in Sacramento for only a few short months, but it is astonishing all that Andrea has done with the place, A-L-R-E-A-D-Y! Bulls is complete with great eats, great drinks, and a very active mechanical bull for anyone who is brave enough, daring enough, or just plain crazy to give it a whirl.

        Through our networking, Andrea and I had a short, but great, conversation. In talking about her business, she asked about ours. One key word led to another and, just like that, we have already found an opportunity to work together.

        We are pleased to be the logistics planners for Coloma Blues Live! on June 4th in El Dorado County. Check it out if you like beautiful drives through the foothills, enjoy the great outdoors, or just love the Blues. Andrea was excited about this event and, hopefully, may be able to partner with us to share her great food with the Blues crowd.

        ~ Cyndy Hutchinson • CFO & Executive Director, RDL enterprises

        Wednesday, December 22, 2010

        Work-Life Balance 3

        In this series of articles by Molly Gordon, MMC, (geared towards small business owners) there is information that may help you find a process that can help you balance your work time with your business and your life. I have found these to be both interesting and helpful. Each article can be read about in more detail here – and each strategy is highlighted with additional information that is worth a read.

        Articles On Work Life Balance
        By Molly Gordon, MCC

        * Work Life Balance - 9 Strategies to Help You Regain Your Equilibrium
        If you are a small business owner, you may have noticed that the relationship between personal and professional life can be rocky. Developing and maintaining a healthy work life balance can be tricky. I know pat success formulas don't help. I also know it is possible to take care of ourselves and our businesses if we are willing to do the work. Read about nine strategies that, taken together, can help you change course without abandoning the destination and help you restore work life balance.

        * Work Life Balance And The Power of Positive Thinking
        Can we learn how to respond optimistically and hopefully to events that challenge work life balance? According to psychologist and researcher Martin Seligman, the answer is YES. While some folks appear to be hardwired to respond optimistically to ups and downs in life and work, others are wired for pessimistic responses. Fortunately, you do not have to settle for the wiring you were born with. Find out how you can improve your resilience and your hopefulness by acquiring solid positive thinking skills.

        * Refine Your Work Life Balance by Setting Healthy Boundaries
        Do you think of boundaries as ways to keep something or someone out in hope to maintain your work life balance and protect your time, energy, and resources? What do healthy boundaries look like, and how can you know where and how to set them? Let's take a big breath and take another look at this business of setting boundaries.

        * Work Life Balance: Adding White Space
        You most probably heard that work life balance is called the ''holy grail of the 21st century.'' In bookstores, the bookshelves groan with books devoted to the topic, yet ironically enough, quite a few people just can't find the time to read them. May this article help you cast a fresh eye on what work life balance means to you and take a further step towards balanced life.

        * Work Life Balance: The Gift Of Too Much To Do
        People are always asking me how I get everything done. How do I find the time to read so much? How can I travel and attend trainings while keeping up with my practice? How do I manage to write my blog and Authentic Promotion newsletter? How do I maintain work life balance that has become the Holy Grail of our times? In this article, I am gladly sharing one of my "secrets."

        * Work Life Balance: 9 Quick Tips for Managing Overwhelm
        If you feel that your work life balance is teetering on the edge; isn't it time to make changes before the problems overwhelm you? Whether or not you own your own business, life is often overwhelmingly rich. I wish you joy in the dance as you move with order and disorder, discipline and insight, gracefully maintaining work life balance.

        * Your First Step To Balanced Life: Make Room for Enough
        Here is the secret that underlies all life balance.

        * Calling Your Energy Home
        Find out about two main reasons we run short of energy we need to maintain work life balance and call your energy home with an energy inventory offered in this article.

        * Work Life Balance: Self Care, Whether You Deserve It Or Not
        Answering these simple questions will help you start or resume your journey toward real work life balance.

        * Transition to Balanced Life: Do You Have Your Instrument Rating?
        There are times in life and in business when it's just not possible to know what to do next based on your usual sources of information. Read about the ways that will help you avoid error, achieve more, and enjoy a balanced life.

        So in your busy lives of working and living, I do hope that some of this information that I discovered is insightful and will help you in creating your balance.

        ~ Cyndy Hutchinson • CFO, RDL enterprises

        Wednesday, November 24, 2010

        Work-Life Balance 2

        Last month, I wrote about keeping a balance between work and life and have been doing more research (and there is a lot out there). Here is another article that I wanted to share.

        Work-Life Balance Defined - What it really means!

        Despite the worldwide quest for Work-Life Balance, very few have found an acceptable definition of the concept. Here's a proven definition that will positively impact your everyday value and balance starting today. (Average reading time 120 seconds).

        Let's first define what work-life balance is not.

        Work-Life Balance does not mean an equal balance. Trying to schedule an equal number of hours for each of your various work and personal activities is usually unrewarding and unrealistic. Life is and should be more fluid than that.

        Your best individual work-life balance will vary over time, often on a daily basis. The right balance for you today will probably be different for you tomorrow. The right balance for you when you are single will be different when you marry, or if you have children; when you start a new career versus when you are nearing retirement.

        There is no perfect, one-size fits all, balance you should be striving for. The best work-life balance is different for each of us because we all have different priorities and different lives.

        However, at the core of an effective work-life balance definition are two key everyday concepts that are relevant to each of us. They are daily Achievement and Enjoyment, ideas almost deceptive in their simplicity.

        Engraining a fuller meaning of these two concepts takes us most of the way to defining a positive Work-Life Balance. Achievement and Enjoyment answer the big question "Why?" Why do you want a better income…a new house…the kids through college…to do a good job today…to come to work at all?
        Most of us already have a good grasp on the meaning of Achievement. But let's explore the concept of Enjoyment a little more. As part of a relevant Work-Life Balance definition, enjoyment does not just mean "Ha-Ha" happiness. It means Pride, Satisfaction, Happiness, Celebration, Love, A Sense of Well Being …all the Joys of Living.

        Achievement and Enjoyment are the front and back of the coin of value in life. You can't have one without the other, no more than you can have a coin with only one side. Trying to live a one sided life is why so many "Successful" people are not happy, or not nearly as happy as they should be.

        You cannot get the full value from life without BOTH Achievement and Enjoyment. Focusing on Achievement and Enjoyment every day in life helps you avoid the "As Soon As Trap", the life dulling habit of planning on getting around to the joys of life and accomplishment "as soon as…."

        My caffeine source is diet cola. But I'm a somewhat fussy diet cola drinker. I don't like cans or bottles, I like fountain. And there is a big difference in fountain drinks. So I know all the best fountains within a five-mile radius of my house and office. My favorite is a little convenience store near my home called Fitzgerald's.

        Let's say I'm wandering into Fitzgerald's at 6 in the morning, in my pre-caffeinated state and the implausible happens. Some philosophical guy bumps into me, and says…. "Heh mister… what's your purpose in life?" Well even in that half-awake condition, I'd have an answer for him. I'd say, "You know, I just want to achieve something today and I want to enjoy something today. And if I do both of those things today, I'm going to have a pretty good day. And if I do both of those things every day, for the rest of my life… I'm going to have a pretty good life."

        And I think that's true for all of us. Life will deliver the value and balance we desire …when we are achieving and enjoying something every single day…in all the important areas that make up our lives. As a result, a good working definition of Work-Life Balance is:

        Meaningful daily Achievement and Enjoyment in each of my four life quadrants: Work, Family, Friends and Self.
        Ask yourself now, when was the last time you Achieved AND Enjoyed something at work? What about Achieved AND Enjoyed with your family; your friends? And how recently have you Achieved AND Enjoyed something just for you?

        Why not take 20 minutes on the way home from work and do something just for yourself? And when you get home, before you walk in the door, think about whether you want to focus on achieving or enjoying at home tonight. Then act accordingly when you do walk in the door.

        At work you can create your own best Work-Life Balance by making sure you not only Achieve, but also reflect the joy of the job, and the joy of life, every day. If nobody pats you on the back today, pat yourself on the back. And help others to do the same.

        When you do, when you are a person that not only gets things done, but also enjoys the doing, it attracts people to you. They want you on their team and they want to be on your team.

        Simple concepts. And once you focus on them as key components of your day, they are not that hard to implement. So, make it happen, for yourself, your family and all the important individuals you care about…every day for the rest of your life… Achieve and Enjoy.

        Jim Bird, Publisher

        On thing that I am finding over and over, is that there is not one easy solution to maintaining a healthy work and life balance. Everyone needs to find a way to make this happen for themselves. Opening yourself up to suggestions is only the beginning, but we all have to begin somewhere.

        ~ Cyndy Hutchinson • CFO, RDL enterprises

        Wednesday, October 20, 2010

        Work-Life Balance

        Being a business owner & CFO of RDL enterprises is a very fulfilling job. The daily challenges of managing money are challenging. Working with clients is great and our employees are the best. However, keeping a positive balance in the office and in my personal life is what drives me the most. Recently, we had a staff meeting and the, “RDL Talks!” blog was on our agenda. As I was thinking about what to write for one of my next posts, I started thinking about the work & life balance that we all face each and every day. So, I began to do a little research to see what people do to make this all happen and to see if what I was doing was along the right path. First, I looked to Wikipedia to see if there was such a definition of work and live balance. Much to my surprise there was! I found no reason to change what I found, so I am sharing it with you in the original form.

        Work–life balance
        From Wikipedia, the free encyclopedia

        Work-life balance is a broad concept which is closely related and derived from the research of Job satisfaction as explained and researched by Farnaz Namin-Hedayati Ph.D from Innovent Consulting a boutique consulting and work-life solutions firm in Orlando, Florida. Within the research of Job Satisfaction, Hackman and Oldham's Job Characteristics Model, had found that there are both intrinsic and extrinsic factors, which affected perceptions of, job satisfaction within individuals. Intrinsic factors referred to job characteristics specifically. However, the extrinsic factors referred to the social and cultural norms the individual holding the job operated by. Hence, Work-life balance was considered one of the inputs of this extrinsic factor. The most researched area of work-life balance and its bi-directional relationship component referring to life-work balance was introduced by Netemeyer et al., which also described the multi-dimensionality of work-life balance (time, strain behavior). One can say that Work-life balance is the proper prioritizing between "work" (career and ambition) on one hand and "life" (pleasure, leisure, family and spiritual development) on the other. Related, though broader, terms include "lifestyle balance" and "life balance". This is fine, as long is it is clear that there is a large individual component in that. Meaning, each individual's needs, experiences, and goals, define the balance and there is not a one size fits all solution. Also, what work-life balance does not mean is an equal balance in units of time between work and life.

        After reading Wikipedia’s entry – I continued to do more research (the internet is a wealth of information). I found a lot of interesting articles and information that I think is not only informative, but worth a read. This piece below was written by the staff at the Mayo Clinic was one of the articles I found. Check it out, you may learn some interesting tips that you were not aware of before…

        Work-life balance: Tips to reclaim control
        When your work life and personal life are out of balance, your stress level is likely to soar. Use these practical strategies to restore harmony.
        By Mayo Clinic staff

        There was a time when the boundaries between work and home were fairly clear. Today, however, work is likely to invade your personal life — and maintaining work-life balance is no simple task. Still, work-life balance isn't out of reach. Start by evaluating your relationship to work. Then apply specific strategies to help you strike a healthier balance.
        Married to your work? Consider the cost

        It can be tempting to rack up hours at work, especially if you're trying to earn a promotion or manage an ever-increasing workload. Sometimes overtime may even be required. If you're spending most of your time working, though, your home life will take a hit. Consider the consequences of poor work-life balance:

        * Fatigue. When you're tired, your ability to work productively and think clearly may suffer — which could take a toll on your professional reputation or lead to dangerous or costly mistakes.
        * Lost time with friends and loved ones. If you're working too much, you may miss important family events or milestones. This can leave you feeling left out and may harm relationships with your loved ones. It's also difficult to nurture friendships if you're always working.
        * Increased expectations. If you regularly work extra hours, you may be given more responsibility. This may lead to only more concerns and challenges.

        Strike a better work-life balance

        As long as you're working, juggling the demands of career and personal life will probably be an ongoing challenge. Use these ideas to help you find the work-life balance that's best for you:

        * Track your time. Track everything you do for one week, including work-related and personal activities. Decide what's necessary and what satisfies you the most. Cut or delegate activities you don't enjoy or can't handle — or share your concerns and possible solutions with your employer or others.
        * Take advantage of your options. Ask your employer about flex hours, a compressed workweek, job sharing, telecommuting or other scheduling flexibility. The more control you have over your hours, the less stressed you're likely to be.
        * Learn to say no. Whether it's a co-worker asking you to spearhead an extra project or your child's teacher asking you to manage the class play, remember that it's OK to respectfully say no. When you quit doing the things you do only out of guilt or a false sense of obligation, you'll make more room in your life for the activities that are meaningful to you and bring you joy.
        * Leave work at work. With the technology to connect to anyone at any time from virtually anywhere, there may be no boundary between work and home — unless you create it. Make a conscious decision to separate work time from personal time. When you're with your family, for instance, turn off your cell phone and put away your laptop computer.
        * Manage your time. Organize household tasks efficiently, such as running errands in batches or doing a load of laundry every day, rather than saving it all for your day off. Put family events on a weekly family calendar and keep a daily to-do list. Do what needs to be done and let the rest go. Limit time-consuming misunderstandings by communicating clearly and listening carefully. Take notes if necessary.
        * Bolster your support system. At work, join forces with co-workers who can cover for you — and vice versa — when family conflicts arise. At home, enlist trusted friends and loved ones to pitch in with child care or household responsibilities when you need to work overtime or travel.
        * Nurture yourself. Eat healthy foods, include physical activity in your daily routine and get enough sleep. Set aside time each day for an activity that you enjoy, such as practicing yoga or reading. Better yet, discover activities you can do with your partner, family or friends — such as hiking, dancing or taking cooking classes.

        Know when to seek professional help

        Everyone needs help from time to time. If your life feels too chaotic to manage and you're spinning your wheels worrying about it, talk with a professional — such as a counselor or other mental health professional. If your employer offers an employee assistance program (EAP), take advantage of available services.

        Remember, striking a healthy work-life balance isn't a one-shot deal. Creating work-life balance is a continuous process as your family, interests and work life change. Periodically examine your priorities — and make changes, if necessary — to make sure you're keeping on track.

        The information in this article, for me, seemed to reflect that I am pretty much on track. I do find that when my balance tips, that is when I feel the most stressed. So, keeping priorities in focus and maintaining those priorities seems to be the key. I always keep in mind that life is not a rehearsal, but a journey; so take time to smell the flowers along the way. Enjoy your day.

        ~ Cyndy Hutchinson • CFO, RDL enterprises

        Wednesday, July 7, 2010

        The Case for Face-to-Face Meetings

        As a meeting and conference planner – I am always interested to know what people “out there” are thinking when it comes to the practicality of Face-to-Face meetings as opposed to an electronic format such as web conferences, videoconferences, or another virtual meeting. I personally have a hard time with the electronic type or TelePresence meetings. I can make all kinds of excuses to avoid the meeting, re-organize my priorities, check my emails repeatedly throughout the electronic meeting, surf the web. I get easily distracted or totally forget that it was on my calendar to “log-on”. Depending on what you are reading there are plenty of pros and cons out there to justify both. Your preference is exactly that…a preference for your own style of meeting: Face-to-Face or TelePresence. In my opinion, there is a time and a place for all.

        For years, I have heard that the meeting and conference arena will be shrinking and that the new technology will be replacing it. However, even with all the hype and so many agencies still in the throngs of budget cuts & belt tightening, I am still finding that face-to-face meetings are still the preference among attendees and business executives. It seems that the face-to-face meetings are not only preferred by most, but that they are the primary channel for building deeper bonds between people and agencies. It seems to be a style that cannot be readily replaced on-line.

        In Forbes Insights’s Business Meetings: The Case for Face-to-Face, the case is made that face-to-face meetings are still important. Furthermore, “…it’s not just one-on-one meetings where face time is crucial. While tides have turned against holding larger corporate meetings, many executives noted the importance of driving profitability and value from these events – where “down” time can be priceless for building bonds with clients and colleagues.” In this article more than 750 business executives where surveyed about their meeting and travel preferences. In many cases, meeting budgets have been the first discretionary expenses to be cut and, as the recession has continued, these same expenses have been the hardest to recover. With all of these cuts, the virtual meeting has become more popular. However, 8 of 10 executives have a preference for the face-to-face meetings. It was felt that the face-to-face meetings build stronger and more meaningful relationships. Meeting face-to-face is better “for persuasion, leadership, engagement, accountability, and decision-making." Forbes went on to say, “There’s more to a business meeting than closing the deal. The benefits of in-person social interaction—from bonding with co-workers to using time at the pool or café to cement a client relationship—are among the more subtle, less measurable advantages executives cited.”

        According to John Russell, chief executive of NYLO Hotels and former chairman of the American Hotel & Lodging Association, “People don’t want to sit in their office looking at each other on computer screens. That personal interaction—getting together to talk over dinner, drinks or a cup of coffee—is the foundation on which business relationships are built. It’s what drives business.”

        The Forbes article also points out, “With executives under greater pressure than ever to justify the return on business travel expenses, how can they best make the case for greater use of face-to-face meetings and conferences? Clearly, most executives surveyed see tangible benefits to in-person meetings that outweigh the time and expense related to travel. With economic recovery in sight, it may be up to leadership to relieve some travel restrictions and encourage more face-to-face interaction. Web-, video- and teleconferencing have their role, but the executives in the survey do not expect them to make the need for face-to-face meetings obsolete. Rather, many see the ideal as a mix of face-to-face and technology, enabled meetings and conferences.” A realistic middle ground that will benefit everyone would be an ideal compromise. “In some cases, technology may take the place of smaller meetings. Hotels should see this as an opportunity and offer virtual meetings on property. It would be a great way, for instance, to bring branch offices together for virtual regional meetings across five or six different markets. That would be a win for everyone: Hotels would continue to serve as meeting venues, and companies would reduce travel costs.” The majority of those surveyed felt that the virtual meetings will never replace face-to-face time required for building solid business relationships among businesses and the people that can make a difference.

        This is great news for those of who plan meetings and conferences, for the airlines, and for the hotel and tourism industry in every state and country. Survival is dependent on the success of all partners involved in travel in the real world.

        Interesting additional comments can be found on this LinkedIn Forum.

        ~ Cyndy Hutchinson • Executive Director, RDL enterprises

        Wednesday, April 7, 2010

        Pareto’s Principle and Time Management in Meeting Planning

        Simply put, Pareto’s Principle (described here) states that, in anything, 80% of the results come from 20% of the group. While this principle was originally applied to the distribution of wealth in Italy, where 20% of the population owned 80% of the wealth, it can also be applied to other areas of life. In Quality Management, it became the “80-20 Rule”.

        So how do Pareto’s Principle and the 80-20 Rule apply to meeting & conference planning (or any job for that matter)? The 80-20 Rule says that you should spend 80% of your time on the 20% of daily activities that really matter – because those activities will produce 80% of your results! For me, this means figuring out which 20% matter.

        In order to be a good time manager, one would typically keep a list of hourly, daily, weekly, monthly, and yearly priorities; this is a great office technique regardless of the nature of your job. It helps to manage time well and to complete that tasks that are the most important in a timely manner. Taking the time to prioritize activities is a good way to identify the tasks that are most important and make sure they get done no matter what.

        Teamwork is an important part of inter-office dynamics (for us, anyway) and should also be planned into the workday. Know when you have the time to jump in and assist another colleague and how long it will take to make a positive impact on the work to be done. Volunteering to assist another colleague does affect your workload and how much time you have for your projects, so plan accordingly.

        As meeting and conference planners, it is important to keep current “timelines” for every project. This helps to guarantee that we focus on the 20% that matters most without losing track of the rest in the process. The timeline also designates who is responsible for each task and when the task is due to be completed. The length of time involved to complete various task is always different and needs to be considered per task on a regular basis. Keeping detailed notes or a daily log of “things-to-do” is also a great way to keep on task.

        When I get into the office each day – I determine what are the most important things I need to do that day. Some of the more immediate things many include: listening to voice mails, returning phone calls, or responding to client emails. Referring to a list of daily priorities throughout the day is also helpful. That way, it is easy to check things off as they are completed, while at the same time being aware of what remains to be done and the time of day that tasks need to be completed. Paying attention to deadlines is also very important. Each day is totally different in terms of priorities, so I make sure to review my lists every day.

        Part of my interpretation of this rule is that 80% of your time is non-productive. Being non-productive, in the office or in my own personal life is not something I am comfortable with. I feel good when I accomplish things each and every day! I like to use my day to the fullest and enjoy the ride along the way, as well. Some may argue with the fact that it is not necessary to be productive every day, but we all have our own opinions and live our lives accordingly. Organization is a huge part of most of our lives and everyone can and will approach it differently.

        If you have suggestions to add to my input on “Time Management” – please email me at Cyndy@RDLent.com. I would appreciate your feedback and be happy to share responses in future posts.

        Note: What you have just read is the opinion of one – me! It does not necessarily reflect the opinions of the entire RDL Management, staff, or any of our clients.

        - Cyndy Hutchinson • Executive Director, RDL enterprises

        Wednesday, July 1, 2009

        iPhone Apps

        Are you busy traveling from meeting to meeting? Do you happen to be one of the world’s 22 million iphone users? How does one keep up with all the apps that are released each and every week? It’s a big job for sure!

        This month’s Travel and Leisure Magazine (online version) includes a featured slide show showing some of the most common apps for the busy traveler and meeting goer. This article by Jason Cochran talks about a number of “must have” apps that are featured to make your travel life simpler. Check them out and see what you think.

        I currently have the Gasbag app (it's one he talks about) on my iPhone and it is great! It helps locate gas stations and prices for gas. It also helps me track how efficient my 4-Runner is when I travel. I don’t like being late for anything, especially a meeting or a big conference! Just be careful when using the Gasbag app – the information you get is only as efficient as the user who enters it.

        - Cyndy Hutchinson, Meeting & Conference Planner