Wednesday, May 4, 2011

Marketing to the Government

In RDL’s continuing efforts to find ways to work with the Federal Government, we recently attended an “OSDBU Procurement Conference” (Office of Small and Disadvantaged Business Utilization) in Chantilly, Virginia. This conference was a national conference that fosters business partnerships between the Federal Government, prime contractors, small, minority, disabled veteran, and women-owned businesses. There were over 3,000 attendees, a number of plenary sessions and breakouts throughout the day, and more than 1,000 exhibitors. All opportunities were definitely beneficial to those attending. Throughout the day, though, the main component was “networking”.

Prior to attending this big event, we researched the various government agencies represented at the conference, as well as the prime contractors. The goal was to see who had the need to plan meetings and conferences for the year and who had the funding to make it happen. At the end of the day, we walked away with about 30 new contacts. Throughout the day we met people to follow up with and to make part of our social network. We hope that we will be able to establish working relationships that will be professionally rewarding for all parties. The next step is to follow through. Each of the contacts has received an email, a capability statement, and will be added to our Newsletter list. We will use every opportunity to remind them about our services.

It was a great experience for us to be able to meet and connect with so many large and small businesses across the country. We are all learning that small business teaming together can be awarded Government Contracts where the small business can make a big difference.

Learn more about Government Contracting at

~ Cyndy Hutchinson • CFO, RDL enterprises